Description

Marketing Management students explore courses covering consumer behavior, marketing research, brand management, and digital marketing strategies. Through market analysis, marketing campaigns, and product development projects, students develop skills in identifying market opportunities, creating marketing plans, and building brand equity. The curriculum also addresses topics such as marketing analytics, social media marketing, and international marketing. With a focus on customer-centric approaches and data-driven marketing strategies, students are prepared for exams that assess their understanding of marketing principles and their ability to develop effective marketing strategies. Graduates pursue careers as marketing managers, brand managers, market researchers, or advertising executives in various industries.